New analysis

03 / your packaging audit

Sample report

A clearer picture. A better next move.

Marques Brownlee · @mkbhd · 21.2M subscribers

This is a precomputed sample of a real channel so you can see what an analysis looks like. Run one on your own channel.

01 / overview

Channel overview

We analyzed 25 recent long-form videos.

Videos analyzed

25

Median views

3.9M

Typical range

2.4M–4.8M

P25–P75 of views

Uploads per week

1.1

02 / recent performance

Recent performance

OldestNewest

Bar height is each video's views per day relative to the channel's baseline. Hatched bars are too new or lack a baseline to score.

03 / packaging patterns

Packaging patterns

Titles that set up a conflict

Confidence: Early signal

4.82× relative performance · found in 4 of 24 videos

Titles that set up a conflict are associated with stronger performance — 4.82× the typical result of the rest, across 4 of 24 videos.

  • I Made a Bet with Tesla
  • The Truth About the Bezelless Concept Phone
  • The Truth About the "Whoop Killer"

Titles that lead with proof

Confidence: Early signal

4.77× relative performance · found in 4 of 24 videos

Titles that lead with proof are associated with stronger performance — 4.77× the typical result of the rest, across 4 of 24 videos.

  • Google Pixel 11/Pro Review: Poker Face
  • I Said Yes to Every Email for a Month! (Again)
  • Galaxy Z Fold 8 Review: Honeymoon's Over

Thumbnails that use a photo background

Confidence: Medium

3.32× relative performance · found in 7 of 23 videos

Thumbnails that use a photo background are associated with stronger performance — 3.32× the typical result of the rest, across 7 of 23 videos.

  • I Made a Bet with Tesla
  • The Truth About the Bezelless Concept Phone
  • I Said Yes to Every Email for a Month! (Again)

Thumbnails that use medium framing

Confidence: High

2.39× relative performance · found in 14 of 23 videos

Thumbnails that use medium framing are associated with stronger performance — 2.39× the typical result of the rest, across 14 of 23 videos.

  • Google Pixel 11/Pro Review: Poker Face
  • The Truth About the Bezelless Concept Phone
  • I Said Yes to Every Email for a Month! (Again)

Titles that hold back the reveal, paired with thumbnails that use a photo background

Confidence: Early signal

7.37× relative performance · found in 4 of 23 videos

Titles that hold back the reveal, paired with thumbnails that use a photo background are associated with stronger performance — 7.37× the typical result of the rest, across 4 of 23 videos.

  • I Made a Bet with Tesla
  • The Truth About the Bezelless Concept Phone
  • I Said Yes to Every Email for a Month! (Again)

04 / opportunities

Good videos. More potential.

The Unreleased Rollable Smartphone!

0.39× expected performance

Why we selected it

This video is running at 0.39× your channel baseline in views per day. Viewers who do arrive engage at or above your usual rate, so the package is the likely gap.

Packaging diagnosis

The thumbnail and title lack two traits tied to your strongest videos: titles that set up a conflict or lead with proof, and thumbnails with a photo background. That pairing is associated with 7.37× the typical result on this channel.

Repackage this video

The Hidden Tech Behind an NBA Broadcast!

0.59× expected performance

Why we selected it

This video is pulling 0.59× your channel baseline in views per day. Viewers who do arrive engage at or above your usual rate, so the package is the most likely friction point.

Packaging diagnosis

The thumbnail lacks a photo background, and the title neither sets up a conflict nor leads with proof — both traits tied to stronger performance here. Pairing a photo background with a title that holds back the reveal is the combination most associated with higher view counts on this channel.

Repackage this video

Top 5 Android 17 Features: I Swear It's New!

0.72× expected performance

Why we selected it

This video is pulling 0.72× your channel baseline in views per day, despite topic overlap with your strongest videos and solid engagement from viewers who do arrive. The package is the likely gap.

Packaging diagnosis

The title uses a list format with a reassurance phrase rather than a conflict or proof-led hook, and the thumbnail likely lacks a photo background and medium framing. On this channel, those two thumbnail traits paired with a reveal-withholding title are associated with the strongest view counts.

Repackage this video

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